Bobby frequently appears as a guest lecturer at numerous colleges and universities around the country on a variety of topics ranging from the subjects of many of his books, to the state of the music business, to today’s technology.
He’s also been a featured speaker, moderator and panelist at a variety of music and technology conferences such as AES, NAMM, CES, Surround Professional, eStudio, NAB, DVDPro, CEA Technology, EMX, EHX, Guitar Center, ASCAP and IRMA.
Bobby is available to speak on a variety of topics:
New Trends In The New Music Business: The Best Is Yet To Come!
Students, take heart. Despite what you might hear or read, the music business is not dying. In fact, it's stronger than ever, and I'll show you why. The presentation covers the differences in today's music business from that of the past, what the business of tomorrow will look like, and the next big things that are happening right before our eyes. Plus, I'll show you where the money is being made in streaming music today and tomorrow. By the end of this presentation, you'll know more inside info than 99% of the people in the music business!
Topics covered include:
- The surprising state of the music business today
- The point where the music business changed forever
- The real power behind the business
- The artist’s major income stream that most people (including artists) don’t know
- The upcoming trends that will change the business forever, and present more opportunities than ever
- How the money in streaming music is generated, and why the artist and songwriter often don't see enough of it
Modern Production Techniques
A presentation and clinic demonstration regarding the various techniques used by the modern record producer and how they’ve changed from the recent past. This presentation explores the hidden responsibilities and aspects of production not often discussed, including budgets, the new producer deals, and the actual creative details in working with a band. A live demonstration with a band and real-world examples illustrate the pre-production and production techniques used to get a band tight and ready to record.
Topics covered include:
- How you become a producer
- Producer responsibilities
- The 6 phases of production
- What’s my deal?
- Basic arrangement rules that every producer needs to know
- The secret to a tight band
- The most useful phrase used during production
Social Media Promotion For Musicians And Engineers
Want to jump levels? Self-promotion is key to the career progression for anyone in the music business, but it takes more than just using social media. You've got to learn to promote yourself. This presentation covers the best techniques and strategy to utilize social media as a promotional tool without it taking 20 hours a day. Based on the best selling bookMusic 3.0: A Survival Guide For Making Music In The Internet Age.
Topics covered include:
- How the social media and music worlds interface
- Using Facebook and Twitter for marketing
- Branding: what it is and how to develop it
- Optimizing your YouTube presence
- How videos go viral
- The secret behind successful tweets
- New and upcoming technologies that you need to know about
Other Workshops Presented By Bobby Owsinski
Advanced Mixing Techniques (in the studio).
Mixing tricks and techniques presented by the author of the biggest-selling book on mixing ever, The Mixing Engineer’s Handbook.
Effects Tricks of the Pros (in the studio).
How effects are used by the biggest mixers in the world to take a mix to the next level.
Social Media Promotion For Entrepreneurs
A look at how to use Facebook, Google+, Twitter and YouTube as promotional tools to grow your customer or client base, as well as how to develop an effective online strategy. This presentation shows entrepreneurs how to use all of the online tools in the most efficient way so you still have time to build your business.
Basic Social Media For Corporate Management
Social media is all the rage, but there’s a right way and wrong way to use it. This workshop focuses on how to use Facebook, Google+, Twitter and YouTube as important elements of your corporate marketing strategy, and how best to integrate social media with your current promotional campaigns.
He’s also available as a moderator or panelist for any music, music business, audio or social media conference. Contact Bobby to start the ball rolling.
ATMM Conference, Bilkent University, Turkey (Keynote Address)
Visibile Music College
Surround Professional Conference
CEA Technology Conference
Guitar Center Store Clinics
ASCAP Create Music Expo
SAE Los Angeles
SAE Tech Expo (Keynote Address)
University of Alabama Birmingham
Fullerton College (Keynote Address)
Belmont University Nashville
Middle Tennessee State University
Media Entertainment Alpha Leaders (METaL)
Cal State Dominguez Hills
Cal State Northridge
Cal State Los Angeles
University of Miami
West Liberty College
Los Angeles Film School
Indie Entertainment Summit
Audio And Acoustics Festival Costa Rica
USC School of Cinematic Arts
Nimbus School of Recording
University of South Carolina
University of Ohio
Faculty of Dramatic Arts Belgrade