SPEAKING

Bobby frequently appears as a guest lecturer at numerous colleges and universities around the country on a variety of topics ranging from the subjects of his books to the state of the music business to today’s technology.

Bobby is available to speak on a variety of topics:

Music Presentations

Modern Production Techniques

A presentation and clinic demonstration regarding the various techniques used by the modern record producer and how they’ve changed from the recent past. This presentation explores the hidden responsibilities and aspects of production not often discussed, including budgets, the new producer deals, and the actual creative details in working with a band. A live demonstration with a band will illustrate the pre-production and production techniques used to get a band tight and ready to record.

Topics covered include:

The untold history of record production

What actually is a producer?

How you become a producer

Producer responsibilities

The 6 phases of production

Pitfalls to avoid when assembling a budget

What’s my deal?

Common song problems

The 5 elements that control every arrangement

Basic arrangement rules that every producer needs to know

The secret to a tight band

Production mechanics of dynamics, turnarounds, articulations

The most useful phrase used during production

Social Media For Musicians And Engineers

Facebook, Google+, Twitter and YouTube are important elements for developing a fan base or client list, but without the proper strategy they can prove ineffective and take so much time that there's none left for creating. This presentation shows musicians, artists, bands, engineers, producers, music execs, and audio professionals the best techniques and strategy to utilize social media as a promotional tool without it taking 20 hours a day.

Topics covered include:

How the social media and music worlds interface

Your mailing list - old tech, new importance

Using Facebook and Twitter for marketing

Your online social media strategy

Branding: what it is and how to develop it

Optimizing your YouTube presence

The elements of a successful website

The secret to search engine rankings

How videos go viral

How to easily take advantage of the huge online video world

Search Engine Optimization basics

The secret behind successful tweets

Social media measurement techniques 

New and upcoming technologies that you need to know about

The Music Business Is Not Dying

A keynote presentation that covers both the current state of the music business (it’s not as bad as everyone thinks) and the student’s or recent grad’s future place in it. The presentation covers how and why the business is stronger than it’s ever been despite what we read, and how that effects people breaking into the business today. Included is the 3 keys to not only finding a place in the music business, but getting ahead in it, as well as real world examples at the hands of Frank Zappa, Stevie Wonder and other major stars.

Topics covered include:

The surprising state of the music business today

The 5 eras of the music business

The point where the music business changed forever

The real power behind the business

The artist’s major income stream that most people (including artists) don’t know

The new 5th Beatle

Why social media is essential in the new music business world

How to use social media as a promotional tool

The future of the music business

Where to get the most experience and contacts

Other Workshops Presented By Bobby Owsinski

Mixing Master Class (in the studio). Basic mixing techniques presented by the author of the biggest-selling book on mixing ever, The Mixing Engineer’s Handbook.

Effects Tricks of the Pros (in the studio). How effects are used by the biggest mixers in the world to take a mix to the next level.

Improving the sound of your room for $150 (Or Less). How to improvement the acoustics of almost any room with zero to very little expense.

What is Mastering? A look at all the facets of mastering as it’s done by the pros, and how you can use their tricks yourself.

Business Presentations

Social Media Promotion For Entrepreneurs

A look at how to use Facebook, Google+, Twitter and YouTube as promotional tools to grow your customer or client base, as well as how to develop an effective online strategy. This presentation shows entrepreneurs how to use all of the online tools in the most efficient way so you still have time to build your business.

Basic Social Media For Corporate Management

Social media is all the rage, but there’s a right way and wrong way to use it. This workshop focuses on how to use Facebook, Google+, Twitter and YouTube as important elements of your corporate marketing strategy, and how best to integrate social media with your current promotional campaigns.

He’s also available as a moderator or panelist for any music, music business, audio or social media conference. Contact Bobby here to start the ball rolling.

Recent appearances include:

    ATMM Conference, Bilkent University, Turkey (Keynote Address)

    AES Convention

    NAMM

    TI:ME Conference

    SAE Los Angeles

    SAE Nashville

    University of Alabama Birmingham

    Fullerton College (Keynote Address)

    Belmont College Nashville

    Middle Tennessee State University

    Musician’s Institute

    Media Entertainment Alpha Leaders (METaL)

    Cal State Dominguez Hills

    Cal State Los Angeles

    University of Miami

    West Liberty College